When founders ask me what to use for a new product, I almost always recommend Next.js. Not because it's trendy—because it removes the most common bottlenecks in early-stage development.
Built-in Optimizations
Server components, automatic code splitting, image optimization—these aren't add-ons. They're first-class. You get performance by default instead of spending weeks tuning.
Deployment Is Trivial
Vercel makes deployment a one-click affair. Netlify, Railway, and others support it well too. For a startup moving fast, that matters more than most people admit.
The Tradeoffs
Next.js isn't perfect for everything—highly dynamic, real-time apps might benefit from other stacks. But for content sites, dashboards, and most B2B SaaS, it's hard to beat.